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Chongqing News

Various measures taken by Chongqing to build international consumption destination

2023-03-30 14:39:11

CHONGQING (CQNEWS) -- Various drastic measures have been taken in Chongqing in the year of 2023.

Chongqing Municipal People’s Government issued the Chongqing Action Plan to Promote the Construction of the Chengdu-Chongqing Economic Circle (2023-2027) on March 23, in which ten actions are launched. Taking the action to build the international consumption destination that is closely related to the public as an example, it is expected that the total retail sales of consumer goods of Chongqing will reach 1.65 trillion yuan by 2027, compared to 1.39 trillion yuan in 2022. To learn how to promote the construction of the international consumption destination, the reporter interviewed the relevant person in charge of Chongqing Municipal Commission of Commerce.

Feature: focus more on Bayu characteristics

It is explicitly mentioned in the action plan to build international consumption destinations that by 2027, guided by the principle of cultivating and building an international consumption center city, the eight major actions of "Bayu New Consumption" will be further implemented to promote the construction of new landmarks, new brands, new scenes… for international consumption in Bayu. International consumption destinations with Bashu characteristics, highlighting Chinese style and leading international fashion will be basically built.

According to the relevant person in charge of Chongqing Municipal Commission of Commerce, Chongqing's consumption upgrading has shown three major changes: from focusing on commodity consumption to placing equal emphasis on commodity consumption and service consumption; from basic consumption to quality consumption; from offline consumption to integration of online and offline consumption. "This means that Chongqing has a good foundation for cultivating and developing 'Bayu New Consumption'."

The relevant person in charge of Chongqing Municipal Commission of Commerce told the reporter of Chongqing Morning Post that the action to build international consumer destinations, as one of the "ten actions" of the "No. 1 Project", is of great significance for stabilizing economic development and improving urban energy levels. "We will focus on cultivating and building an international consumption center city to further enrich Bayu elements, highlight Bayu characteristics. Based on our advantages, making up for our shortcomings, we will ensure that the construction of international consumption destinations with Sichuan characteristics will be steadily promoted with great achievements."

Promotion: strengthen the construction from five aspects

The highly anticipated Chongqing International Marathon 2023 was held on March 19. While paying attention to the championship results and watching the scenery of the competition, an unprecedented "Chongqing Marathon International Consumption Festival" was also in full swing. Thousands of commercial tourism and cultural organizations gathered in Nan'an District, attracting a large number of consumers from Chongqing and other cities to eat, live, shop and travel in Nan’an.

"The carnival will provide the public with a joyful festival and bring them joy, which is greatly beneficial to boosting national confidence, relieving emotions, keeping social stability and promoting development." Yin Mingshan, the founder of Lifan, wrote that it is a good idea to hold the "Chongqing Marathon International Consumption Festival" this year. If we can further organize a marathon carnival that lasts for several days, which is larger in scale and longer, which will attract more consumers and make the consumption go further.

During the 7-day consumption festival, 697,800 tourists were received in Nan'an District, up 62.82% on year-on-year basis; 64,000 overnight visitors were received, up 58.92% on year-on-year basis. The total social retail sales reached 690 million yuan, up 9.3% on year-on-year basis.

"Chongqing Marathon International Consumption Festival" is just an example in Chongqing's huge system of promoting the construction of international consumption destinations. Chongqing Municipal Commission of Commerce has proposed five measures to promote the construction: strengthening system improvement, pilot demonstration, project promotion, environmental optimization, and marketing promotion.

"Next, Chongqing will seize the strategic opportunity of building the Chengdu-Chongqing economic circle to deepen the linkage between the two cities, make a beautiful and special consumer carrier, continue to expand consumption levels, accelerate the gathering of consumption resources, promote the construction of international consumption destinations with Bashu characteristics, so as to better radiate and promote the overall improvement of regional consumption levels, and better activate the large-scale consumer market in western regions." The relevant person in charge of the Municipal Commission of Commerce told the reporter of Chongqing Morning Post.

Support: various consumption indicators in Chongqing continue to increase

In fact, since July 19, 2021, when the State Council approved Chongqing to take the lead in building an international consumption center city, various consumption indexes in Chongqing have continuously increased.

Chongqing's international popularity continues to increase. A total of 316 among the Fortune 500 enterprises have been introduced. To develop the first store economy and duty-free economy, more than 700 internationally renowned brands have been introduced. According to the Global City Competitiveness Rankings in 2020 released by the Hong Kong Chinese and Foreign Institute of City Competitiveness, Chongqing ranks 42nd. The total value of imports and exports of Chongqing in 2022 reached 815.84 billion yuan, ranking 2nd among provinces and cities in the western region.

Business activity continued to increase. We will continue to promote the business districts (pedestrian streets) to upgrade and make more efforts to develop the night economy. Chongqing ranks third on the Forbes China City Consumption Vitality List 2022, ranking first among the top ten cities with night economy influence in China for three consecutive years.

The accessibility continues to improve. We have strengthened the construction of major exit corridors, with 109 international and regional routes opened by Jiangbei International Airport, 107 countries (regions) radiated by the new land-sea corridor, and over 10,000 trains run by China Europe Express (Chongqing-Sinkiang-Europe International Railway). (Translated by Hu Chuanmin, Fathom Language Limited)

Editor:Jiang Yiwei