CHONGQING (CQNEWS) -- The Chengdu Universiade is around the corner, people waited in long lines to buy the mascot for Chengdu Universiade “Rongbao” in front of the officially licensed merch shops. In the Taobao flagship shop of Chengdu Universiade, different styles of Rongbao mascots have dominated the bestseller list. "Rongbao" has undoubtedly become a new top star.

With the increasing popularity of Rongbao, the factory of TOPWIN TOY in Fuling, Chongqing has been bustling with productive activities. More than 1000 workers of the 4000 staff members have been busy producing Rongbao mascots. 

"As the opening ceremony approaches, product sales are booming, growing by 50 percent every day. So far, the number of orders has exceeded 1 million, and the daily output has reached 50,000. The company has deployed personnel to work overtime to meet the needs of the Universiade," said Huang Qiyi, head of the company.

There are more than ten series of Rongbao mascots manufactured by TOPWIN TOY, of which the most popular is the Sichuan Opera Face Changing Series. The mystery boxes of this series cover six regular editions and one hidden edition. The adorable panda mascot is developed from the shape of the panda “Sesame”, with its ears, eyes, and tail designed in the shape of a flame. Each mascot wears a distinct facial makeup. What makes the face mask most special is that it adopts a magnetic structure and can be changed to another. While changing the face mask, you can experience the fun of Sichuan Opera Face Changing. One set of mystery boxes (six boxes) is priced at 528 yuan, and the collection edition is 298 yuan each.

Besides Rongbao, Bing Dwen Dwen, the mascot of the Beijing Winter Olympics, is also manufactured by TOPWIN TOY. “The popularity of the Winter Olympics series has helped us build brand awareness. The Universiade Organizing Committee and YUANLONG YATO took the initiative to cooperate with TOPWIN TOY to develop and produce Rongbao products,” said Huang Qiyi.

The success of TOPWIN TOY becoming the franchising manufacture of an international competition relies on its comprehensive strength and competitiveness. In recent years, TOPWIN GROUP, the parent company of TOPWIN TOY, has cooperated with international and domestic brands, original anime intellectual properties, and famous companies and schools to coordinate all kinds of resources and become a leading operator and manufacturer dedicated to animation R&D and derivative design. It has partnered with YUANLONG YATO, POP MART, McDonald's, Disney, Alibaba, Mini World, Three Sixty Group, and Jazwerase.

“We started the project related to the Hangzhou Asian Games three months ago, and the project is now underway in an orderly manner,” said Huang Qiyi. The company will offer more products for international sporting events. (Translated by Yuki, Fathom Language Limited)