CHONGQING (CQNEWS) -- According to Chongqing Municipal Commission of Commerce, since the beginning of this year, led by the cultivation and construction of an international consumption center city, Chongqing has been giving priority to the recovery and expansion of consumption to vigorously promote the consumption quality and expansion, and accordingly the consumer market has continued picking up and improving.

Chongqing realized retail sales of consumer goods totaling 739.843 billion yuan from January to June this year, with a year-on-year growth rate of 6.2%. Among which, the year-on-year growth rate of June is 10.2% which is 7.1% higher than the national year-on-year growth rate.

Strengthen policy guidance to effectively release consumption potential

At the beginning of this year, Chongqing formulated and issued a number of documents as well as 181 measures to stabilize economy and the list of policies for “improving confidence, stabilizing growth, and strengthening entities” for the purpose of solving the difficulties and blocked points in the process of business recovery and operation, and accurately helping to promote the recovery and development of enterprises.

Chongqing aimed at key industries such as automobiles and home appliances, adhered to carry out classified and precise policies, and vigorously promoted the implementation of automobile and green smart home appliances subsidy promotion activities, promoting the sales growth of automobiles and home appliances.

According to statistics, from January to June, the cumulative sales volume of passenger vehicles in a broad sense in Chongqing was 209,000, with a cumulative year-on-year growth rate of 3.0%. Of which, 71,500 new energy vehicles were sold with a cumulative year-on-year growth rate of 45.7%; from January to June, the retail sales of household appliances by enterprises above the quota realized a year-on-year growth rate of 2.1% which is 1.1% higher than the national year-on-year growth rate, providing a strong support for the growth of the total retail sales of social consumer goods of Chongqing.

Optimize consumption carriers to help improve consumption level

The 31st FISU Summer World University Games Chengdu has opened. As the mascot, “Rongbao” becomes the “top social media star” in this summer.

The mystery boxes, flying discs, dolls and other related products of “Rongbao” sold at the licensed stalls at Longmenhao Old Street attracted many citizens.

Since the beginning of this year, Longmenhao Old Street, Ciqikou, Hongyadong and other “back streets and alleys” bearing mountain city memory and Bayu characteristics have continued creating characteristic consumption scenes and showing the architectural style and cultural context of blocks and old factories, attracting particularly crowded crowds and vitalizing consumption.

In addition, led by the cultivation and construction of an international consumption center city, Chongqing planned as a whole and promoted the upgrading of “two rivers and four banks”, the upgrading of central business districts and the high-standard construction of Cuntan International New Town, promoted the typical experience that Jiefangbei Pedestrian Street is successfully created as one of the first batch of national demonstration pedestrian streets, and cultivated 10 municipal level upgrading demonstration pedestrian streets, increasingly improving the consumption aggregation force of an international consumption core bearing area.

Supply various goods and services to increase popularity and businesses

“Aiming at global quality goods and services, Chongqing speeds up to attract excellent market entities and international famous consumption brands, and strives to develop first-store economy and tax-free economy”, the person in charge of Chongqing Municipal Commission of Commerce introduced, and Chongqing attracted the international medium and high level consumption brands and transnational enterprises to set up their regional center in Chongqing by virtue of China Chongqing Fashion Festival and Forbes China Urban Consumption Development Summit Forum and other activities.

Up to now, Chongqing has introduced more than 1,100 international well-known brands, and brand stores such as Gucci western flagship store in Jiefangbei Business District, Saint Laurent largest flat-floor flagship store in China, Moutai Ice Cream Chongqing flagship store continuously lead the southwest region in sales.

Led by commercial brands, the popularity and businesses of key business districts recovered quickly. From January to June, the average daily passenger flow of Jiefangbei was 558,000 person-times, with a year-on-year growth rate of 26%, and realized a growth rate of 17% compared with that of the same period in 2019; and the sales realized a year-on-year growth rate of 17.5%, and realized a growth rate of 8.3% compared with that of the same period in 2019. Moreover, the consumption growth rate of the business district ranked among the top ten in the country on Alipay Consumption Observation Data List.

Organize promotion activities to increase consumption atmosphere

The person in charge of Mexin Wine Town said that “we provide ‘Water, Land and Air Tour Plans’, covering Water Park Tour, High-altitude Mountain Pastoral Summer Tour, and Ferris Wheel and Cableway Loop Cool Tour, attracting many tourists”. Since starting in June, Water Park has been being increasingly popular, promoting “Parent-child Tour, Summer Tour and Graduation Tour” as well as “Summer Economy”.

Chongqing Municipal Commission of Commerce fully grasped the consumer market characteristics and seasonal characteristics, highlighted the theme of “Love in Chongqing · Enjoy Consumption”, linked 41 districts and counties and key enterprises to gather financial institutions and business travel and other resources to carry out promotion activities, achieving “seasonal theme, monthly exhibition and weekly scenes”.

According to the general arrangement of “National Consumption Promotion Month” by the Ministry of Commerce, Chengdu-Chongqing Consumption Festival and 2023 “Love in Chongqing · Enjoy Consumption” series were jointly held in the first quarter of 2023, driving the retail sales of major business districts and key business enterprises during the Spring Festival to increase by 13%.

“Love in Chongqing · Spring Consumption Season” series were held in the second quarter of 2023, including the 2nd China (Chongqing) Fashion Festival and the 5th Quality & Brand Online Shopping Festival and Chongqing 618 E-commerce Festival, driving the sales of key retail and catering enterprises during the “May Day” period to realize a year-on-year growth rate of 20.1%, and a growth rate of 9.4% compared with that of the same period in 2019.

During the summer shopping season, Chongqing timely launched “Love in Chongqing · Summer Consumption Season” series, 2023 National Summer Consumption Season and Chongqing Nightlife Festival and other promotion activities and issued 50 million yuan of consumption vouchers successively. According to Meituan and Dianping.com statistics, since the summer, the search volume of “night tour”, “night market” and other related words has increased by nearly 80% compared with that of the same period in 2022. (Translated by Liu Hongyan, Fathom Language Limited)