CHONGQING (CQNEWS) -- The Eighth Chongqing Cultural and Tourism Consumption Season (Fall & Winter) and Chongqing Citizens’ Music Festival (Tongliangying) will start in Tongliang on the evening of December 29. A main stage, featuring the combination of traditional art and modernity and incorporating the image of the Tongliang Dragon into the design, will be set up in the Colorful Dream Park by the Chongqing Municipal Culture and Tourism Commission and the People's Government of Tongliang District to host a cultural and tourism feast on the New Year’s Eve.

Hosted by the Chongqing Municipal Culture and Tourism Commission, the Eighth Chongqing Cultural and Tourism Consumption Season (Fall & Winter) will focus on the music festival, exciting night-time activities, and immersive experiences and offer one launching ceremony in the main venue, 11 featured theme activities, and a great variety of sub-venue events and online consumption activities in different districts and counties. The event aims to continuously promote the post-quarantine consumer economy, actively develop new growth points in cultural and tourism consumption, accelerate the construction of world-renowned tourist destinations, and help build Chongqing into an international consumption center.

From December 29, 2023, to January 1, 2024, the Chongqing Citizens' Music Festival (Tongliangying) will be held on the main stage for the launching ceremony of the consumption season. Domestic artists such as Pan Meichen, Lyv Wei, and other independent musicians, as well as famous bands from Sichuan and Chongqing, will be invited to bring a large four-night music show. The diversified music styles, comprehensive experiences of culture and entertainment, and trendy music parties are expected to create a cheerful festival atmosphere on New Year’s Eve and promote cultural and tourism consumption.

During the same period, an exclusive citizens’ bazaar will be set up in Tongliang, where more than 100 high-quality merchants will offer a wide range of special food, cultural and creative products related to intangible cultural heritage, and tourism commodities, such as colorful silk handicraft, Rongchang pottery, Xiushan bamboo weaving, Hechuan peach slices, celebrity posters, and souvenirs.

To enrich the consumers’ experience in the cultural and tourism consumption season and develop new growth points in cultural and tourism consumption, 11 featured theme activities will be launched during the event. In addition to the Chongqing Citizens' Music Festival, there will be special offers for nigh-time consumption, tea culture promotion activity, the Second Global Night Cultural and Tourism Consumption Activity, and China in 2024 – The Second Light Art Festival in Chongqing, offering a relaxing and joyful holiday for tourists.

In addition to the exciting activities, lots of high discounts will be offered during the event. The Chongqing Municipal Commission of Culture and Tourism will, jointly with Ctrip and Tongcheng, launch consumption coupons from December 2023 to March 2024. The first round of coupon snatching activities will start at 8: 30 PM on December 29.

Ctrip and Tongcheng will set up a special area for Chongqing cultural and tourism consumption vouchers on their apps to issue more than 10 million cultural and tourism consumption vouchers, with discounts of up to 60%. Consumers can search keywords such as "Chongqing", "Chongqing cultural and tourism consumption voucher", and "Chongqing consumption voucher" on the apps of Ctrip and Tongcheng to snatch up a coupon.

Tongcheng will issue cultural and tourism consumption vouchers for some tourist attractions, hotels, vacation routes, and entertainment products. During the event, you can save up to 60% off. You can save up to 200 yuan for 350 yuan paid on accommodation, and get a 50-yuan discount for 150 yuan you pay for tourist attraction tickets. Chongqing tourist attractions offer 30% discounts and up to 300 yuan off your order. The “Have Fun in Chongqing (Chongqing Bendi Wanle)” VIP card is also sold at 80% of the original price, with which you can buy the products of merchants designated by the card.

To offer a better travel experience for tourists in Chongqing, Ctrip will launch discounts (starting from 30% off) on entertainment, tourist attraction tickets, three-star hotels available on Ctrip’s platform, and tourism routes. You can save up to 200 yuan on hotel bookings, 300 yuan on tourism routes, 50 yuan on tourist attraction tickets, and 100 yuan on entertainment. (Translated by Yuki, Fathom Language Limited)