CHONGQING (CQNEWS) -- To welcome the upcoming Chinese New Year, Chongqing is going to “show its big gun”! Chongqing Municipal Culture and Tourism Development Commission recently held a work deployment meeting for “Celebrating the Spring Festival with Great Joy” Spring Festival themed cultural and tourism activities in 2024. This year, Chongqing will conduct “Celebrating the Spring Festival with Great Joy” Spring Festival themed cultural and tourism activities from January 18 to March 11, including over 1000 themed activities of 23 items in seven sections.

Among them, "Celebrating the Spring Festival with Culture and Art for the Public" section focuses on the cultural and artistic field, with more than 200 activities in total planned to be held. For example, Wuxi County will hold the folk activities Wuxi Celebrating the Spring Festival with Intangible Cultural Heritage in 2024 from February 5 to February 19 at Xiaoyao Square and Mantan Road; Beibei Culture Center will hold the Artistic Performance of Jinyun Sunshine Family on the True and Warm Little New Year's Eve in 2024 on February 3; Wanzhou District will hold the Wanzhou Lit by the Stars ∙ Chinese New Year Concert 2024 and other activities at the Stadium of Wanzhou Sports Center on the evening of January 20.

The "Spring Arriving at Every Families" section focuses on mass culture and will carry out over 500 activities. For example, Fengdu County will hold the 2024 Spring Festival Prize Quiz at Chaohua Park on the morning of February 8; Dadukou District will hold a book reading and sharing party "Be civilized, Cultured and Right” in early February at the district library; Wulong District will hold "Blessed Dragon Welcoming Spring" exhibition in museums, some towns and streets in Wulong District from January 26 to February 24.

"Celebrating Spring Festival with Intangible Cultural Heritage" section focuses on the protection, inheritance, and practice of intangible cultural heritage, with a total of more than 30 planned activities. The activity "Culture Arriving at Every Families – Live Streaming the New Year through Video" will mobilize various intangible cultural heritage protection institutions at districts and counties, intangible cultural heritage inheritors, and netizens to record the customs of the Spring Festival through the lens. Various wonderful folk cultural activities, such as the New Year Pictures Dressing up Every Family · Happy Chinese New Year and Celebrating the Spring Festival in Ancient Towns promotion and exhibition of intangible cultural heritage inheritance and practice, will be staged one after another. Tongliang, Fengdu and other districts and counties will also hold a series of wonderful activities, such as "Lighting up the Chinese Lantern and Dancing the Chinese Dragon" and the Praying Culture Festival.

The "Celebrating the Chinese New Year by Traveling" section focuses on tourism and leisure, vacation and sightseeing, with more than 60 activities held. For example, the Changshou Lake Scenic Area will hold the 2024 Changshou Lake Tulip Windmill Festival · New Year Carnival from February 10 to 16, as well as other activities such as Park Tours on Chinese New Year and tours themed on the Journey to the West; The Chongqing Happy Valley in Liangjiang New Area will hold the 2024 Chongqing Happy Valley New Year Wonderful Fair from February 2 to 25; The Meixin Wine Town in Fuling District will hold a series of themed activities for the 4th Spring Festival Atmosphere Culture Festival, including the Laba Festival with New Year Atmosphere· Pig Soup Banquet participated by Thousands of People, Going to Fairs with New Year Atmosphere · Chongqing Village Spring Festival Gala, Celebrating Little New Year with New Year Atmosphere · Intangible Cultural Heritage Spring Festival Carnival, Celebrating the Spring Festival with New Year Atmosphere · New Year Lantern Festival, and other festive activities.

The "Benefiting Enterprises, Enjoying the People, and Celebrating the New Year" section aims to meet the new cultural and tourism consumption needs of the people during the Spring Festival, with more than 80 activities planned to be held. Cultural and tourism enterprises and institutions across the city will continue to carry out the Chongqing Cultural Tourism Consumption Season, and launch the "100 Cities and 100 Districts" Financial Support Consumer Action Plan. In addition, the Municipal Culture and Tourism Development Commission will also hold the activities "Tour in Scenic Spots at Spring Festival and Lantern Festival, “Enjoying Discounts in Food, Accommodation and Transportation” together with media platforms, financial institutions, market operators, etc., so that the masses and enterprises can really benefit from them.

 The "Celebrating the Chinese New Year in the Cultural Museum" section focuses on cultural and tourism exhibitions, with more than 60 activities in total organized. Chongqing Municipal Culture and Tourism Development Commission will coordinate cultural institutions, libraries, and intangible cultural heritage museums across the city to carry out a series of activities for celebrating the Chinese New Year in museums and libraries, launch themed exhibitions with unique features, various New Year customs experiences, and reading activities, to expand the space for cultural experience during the Spring Festival, create a new cultural trend with Chongqing characteristics, and offer cultural New Year gifts to the citizens. (Translated by Hu Chuanmin, Fathom Language Limited)