CHONGQING (CQNEWS) -- Recently, "Chongqing Art Market · Art New Year’s Shopping Festival" sponsored by Chongqing Cultural Investment Group and organized by Jiahe Industry has come to a perfect end. During this one-month activity, more than 30,000 people participated in this Art New Year’s shopping Festival, visiting the exhibition, shopping, embracing the enlightenment of art, and improving their artistic cultivation. At the same time, positive netizens actively participated and selected "My Favorite Art New Year’s Goods" by giving likes and voting on "Dayishangpin.com".

It is understood that the "Chongqing Art Market · Art New Year’s Shopping Festival" started before the Spring Festival. The sponsor has set up art exhibition activities in three major art spaces: the Huxi Commune Art Service Center of Sichuan Fine Arts Institute, the Art Home Center of Red Star Macalline, and the Huangjueping Wushan Art Center. The exhibited works included works by well-known artists such as Pang Maokun and Zhang Jie, as well as original works by a large number of young artists, covering various works such as traditional Chinese paintings, oil paintings, woodcut works, sculptures. During the activity, over 5,000 art lovers were received in the three spaces. In addition, the sponsor also organized exhibitions and sales activities for cultural and creative works, intangible cultural heritage works, and other art New Year goods at Showcase 85 in Zhongshan 4th Road and the Time Bookstore of the Grand Theater. Thousands of citizens visited and shopped on site during the activity.

During the Spring Festival holiday, in order to allow many citizens with travel plans to participate in the "Art New Year’s Shopping Festival", the sponsor conducted an "Online Art Shopping" activity on the "dayishangpin" online mall, allowing citizens and tourists who cannot go to the activity to visit the exhibition online. According to statistics, during the Art New Year’s Shopping Festival, about 30,000 visitors visited the exhibition on “sayishangpin.com”, making the activity continue online and offline at the same time, allowing tens of thousands of visitors to expose to the art during the Spring Festival holiday and get into the endless charm of art.

During this Art New Year’s Shopping Festival, two large-scale interactive activities of sending blessings were also held. One of them was the "Art Market" held in the Beicang Cultural and Creative Park, in which more than 30 studios of cultural and creative works and artists, as well as inheritors of intangible cultural heritage such as lacquer painting and leaf vein painting were invited to set up stalls on site, and over 4,000 citizens and tourists participated in during the two days; another was "Safe Arrival, Spring Coming with Blessings" blessing-sending activity held at Terminal T3 in conjunction with Chongqing Airport Group, providing hot ancient tree black tea from Gold Buddha Mountain, Chongqing and spring couplets or Chinese character “Fu” for free for returning wanderers and visitors to Chongqing as soon as they landed in Chongqing. Over 3,000 Spring Festival couplets and Chinese character “Fu” written by 10 famous calligraphers were given on site to over 5,000 people throughout the day.

In order to attract more citizens to pay attention to culture and like art, the sponsor also conducted the "My Favorite Art New Year Goods" like and selection activity on "Dayishangpin.com" during the Art New Year’s Shopping Festival. The art new year goods selected included Chongqing intangible cultural heritage and local art featured products, artworks on shelf of Chongqing local artists, as well as a large number of cultural and creative products with Chongqing characteristics.

The head of Yan Jiyuan Painting and Calligraphy Studio said that it was a great honor to be liked and supported by netizens, and they would live up to what the public expected and continue to develop more derivatives of Yan Jiyuan to showcase and sell in the Chongqing art market. Next, Chongqing Art Market will engage in in-depth cooperation with the development institutions and creators of the above works, to create, design, and develop more and better cultural and creative works and artworks to meet everyone's artistic appreciation needs. (Translated by Hu Chuanmin, Fathom Language Limited)