CHONGQING (CQNEWS) -- Recently, the 28th Hong Kong International Film & TV Market, organized by the Hong Kong Trade Development Council, opened at the Hong Kong Convention and Exhibition Centre. The Market attracted over 750 exhibitors from over 25 countries and regions to participate. 18 local film and television companies from Chongqing appeared with some film and television works such as "Pioneer" and "I am a Loong".

It is understood that the Hong Kong International Film & TV Market is one of the founding projects of the Entertainment Expo Hong Kong, and it has now become the largest cross--media and cross-industry film and television entertainment trade platform in Asia. A series of film and television works will be showcased in this year's Expo, connecting the global film and television entertainment industry through business platforms. The Expo will last until March 14.

Chongqing was invited to the Expo and set up the Chongqing pavilion, bring with Wushan County and Yongchuan District, as well as 18 local film and television companies and works such as "Pioneer" and "I am a Loong" to participate in the Expo. On the first day of the Expo, the work "I am a Loong" aroused the interest of a large number of exhibitors. "This film is an inspirational animated theatrical film created with the element of 'loong', conveying the spirit of loong'. Such a great IP is very attractive to everyone," said Ma Hongyan, the producer of 'I am a Loong', adding that she has reached cooperation intentions with several companies and the film is scheduled to be released this summer.

As one of the projects, Wushan County participated in the Expo, which made Liu Qingfang, Executive Deputy Head of the Propaganda Department of the Wushan County Committee, very happy. According to him, in recent years, Wushan has promoted the construction of a strong culture county through "film + culture + tourism", and has embarked on a new path of "making people rich with films" and "benefiting the people with films". In 2023, Wushan County cooperated with Chongqing Film Group to create and release the film "Pioneer" based on the advanced deeds of people from Xiazhuang Village, which was released nationwide, with box office of over 30 million yuan. "This Expo is a valuable opportunity for Wushan to connect with the international community, allowing more people to understand and appreciate the magical local culture of Wushan, such as witch culture and goddess culture," said Liu Qingfang. (Translated by Hu Chuanmin, Fathom Language Limited)