CHONGQING (CQNEWS) -- The official logo of Chongqing as a City of Design, designed by Gu Xin and Guo Kening, the teacher and student of the Sichuan Fine Arts Institute, was released, said the Chongqing Municipal Economic Information Committee on March 21. This logo will be formally used in all kinds of scenes in the construction of Chongqing as a City of Design.

Chongqing is a city of mountains and rivers. Inspired by the complicated terrain of Chongqing, the logo of Chongqing as a City of Design translates the features of Chongqing, such as the mountains, the rivers, and the night scenery, into lines and colors.

The upper part of the logo consists of three cubes of different heights, which form the Chinese character ‘山’ (‘mountain’ in English) and show the skyline of Chongqing. The three cubes also symbolize the integrated development of industrial design, engineering design, and fashion design, presenting the focus of the City of Design construction - the design industries will fuel urban and rural integration and improvement. The lower part of the logo outlined the Yangtze River and the Jialing River in two intertwined curves, implying Chongqing’s role as the main hub of the New Western Land-sea Corridor.

The logo uses orange, purple, red, green, and blue colors to showcase the vitality and diversity of Chongqing.

UNESCO announced on October 31, 2023, that Chongqing was officially designated as the City of Design in the UNESCO Creative Cities Network. It is the first City of Design in western China and the fifth City of Design in China following Shenzhen, Shanghai, Beijing, and Wuhan. To fully demonstrate the image and design essence of Chongqing as a city brand, the Chongqing Municipal Economic Information Committee decided to publicly solicit design proposals for the logo of Chongqing as a City of Design on January 8. 351 pieces of design proposals were received and one of them was finally selected as the official logo of Chongqing after public voting, media appraisal, and expert evaluation. (Translated by Yuki, Fathom Language Limited)