CHONGQING (CQNEWS) -- 32 manufacturers of cultural and creative intellectual property-based products, mobilized by the Chongqing Copyright Association, Chongqing Creative Designers Association, and Chongqing Foreign Culture and Trade Base, represented Chongqing to participate in the 2024 Hong Kong International Licensing Show and the Hong Kong Gifts & Premium Fair starting on April 27 at the Hong Kong Convention and Exhibition Center.

It is known to all that the 2024 Hong Kong International Licensing Show and the Hong Kong Gifts & Premium Fair are the largest licensing trade show in Asia and the largest gift trade show in the world. Under the guidance of the Ministry of Culture and Tourism, China Cultural Media Group collaborated with the Hong Kong Trade Development Council in offering a series of Chinese culture and tourism IP licensing activities for 2024, which will last until April 30.

A large number of cultural and creative IP-based projects were displayed by Chongqing exhibitors at the show, demonstrating the cultural characteristics of Chongqing. For example, the ‘Chongqing Celestial Monsters’ series, developed by Chongqing Foreign Culture and Trade Base and Zhimei Cultural and Creative, was launched at the exhibition. This series of IP-based products is full of the characteristics of the Chongqing dialect and culture. The cute and interesting characters, like "Ma La Hu", "Xing Ga Po", and "Ding Ding Mao", have distinctive appearances, attracting many visitors and businessmen.

"To promote urban spirits and contribute to innovative life the primordial force that propels us to launch this series of IP-based products. We hope that with the support of culture, we can contribute to the improvement of our urban life,” said Liu Botao, the IP owner and a member of the Chongqing Creative Designers Association.

In addition, the Chongqing Copyright Association organized more than ten outstanding Chongqing copyright enterprises to participate in the exhibition. Huangsi Mama, Pathea Games, Chongqing ArtDepot Center, and Xixin Tianyuan exhibited a wide range of IP-based cultural and creative products with Chongqing characteristics, which showcase the rich history and culture of Chongqing.

At the licensing show, visitors could experience the Chinese national-level intangible cultural heritages, like Rongchang Xiabu grass cloth, Fengdu cultural tourism, Dazu Rock Carvings, Jiangjin jade, Carpenter Tan wooden combs, and Zhongxian paper-cutting, and IP-based articles for daily use, such as Tianfu Kele (Cola) and HERBDOVE traditional Chinese medicine toiletries series. The exhibitors hope that the exhibition will promote the cultural and tourism resources of Chongqing and help them gain an insight into the international development trend and latest achievements of the IP authorization industry, develop partnerships with domestic and foreign exhibitors, accelerate the development of Chongqing’s IP authorization industry, and step up building Chongqing into a strong city in culture and a world-famous tourist destination. (Translated by Yuki, Fathom Language Limited)