CHONGQING (CQNEWS) -- Liangjiang New Area signed a strategic cooperation agreement with the Equipment Center of China's Ministry of Industry and Information Technology (MIIT) at the 2024 World Brand Moganshan Conference on May 12, marking the official debut of the International New Energy Vehicle Brand Center which will be built in Liangjiang New Area.

The International New Energy Vehicle Brand Center will establish a new base for testing and certification and a base for import and export trading of new energy vehicles in Liangjiang New Area. By formulating international brand standards for NEVs, releasing international brand rankings, holding international brand conferences, etc., it plans to build up an important platform for China's NEV industry to promote its international development and foster international cooperation. The collaboration signifies the first NEV brand promotion center built outside Beijing by the Equipment Center of MIIT and the China Council for Brand Development.

The establishment of the International New Energy Vehicle Brand Center will promote the internalization of NEV brands in Liangjiang New Area, the sharing and exchange of high-quality resources at home and abroad, and the cooperation in such fields as the evaluation and promotion of NEV brands and international exchanges. At the same time, the center will serve as an important platform to accelerate the internationalization of NEVs and help the global NEV industry to foster win-win cooperation.

In the first quarter of 2024, the value and output of the NEV industry in Liangjiang New Area surged by 66.2% and 24.9%, respectively compared to the same period last year, demonstrating the area’s efforts to break into the top tier in China. (Translated by Yuki, Fathom Language Limited)