CHONGQING (CQNEWS) -- The Dragon Boat Festival of 2024 is sandwiched between May Day and summer vacation, and collides with this year’s college entrance examination, so it has long been defined by the industry as relatively “insipid”. However, Qunar Big Data Research Institute found that consumers may produce many “highlights” during this Dragon Boat Festival.

Since hotel prices have been lowered this year compared with last year’s Dragon Boat Festival, many consumers choose to stay in hotels for one more night when traveling in surrounding cities and scenic spots. In addition, compared with the same period last year, as well as this year’s May Day and summer vacation, international air ticket and hotel prices for the Dragon Boat Festival are also at a low point. Some office workers choose to travel abroad during the Dragon Boat Festival holiday and annual leave at this time. Up to now, the number of international air tickets booked on the Qunar platform for this year’s Dragon Boat Festival has increased by more than 60% compared with last year's Dragon Boat Festival, and the number of international hotel bookings for Dragon Boat Festival has increased by 50% compared with last year.

In addition, children who have finished the exam and their parents can no longer hold back their desire to travel far. Qunar’s big data shows that the outbound travel booking during summer vacation ushers in a minor peak. Up to now, the number of outbound travel air ticket bookings during the summer vacation (July 1-August 31) has increased by 1.6 times year-on-year.

According to the person in charge of Qunar Vacation, during the holidays this year, the scene-based subdivision of travel has become more obvious, such as parent-child theme park tours, desert starry sky tours that young people like, and landscape tours suitable for family. During this year’s Dragon Boat Festival, most people choose “micro” vacation in the 2-hour high-speed rail circle.

During the Dragon Boat Festival holiday this year, “China-chic style” travel combining traditional customs and tourism products is popular, and folk cultural tourism enriches the travel experience of the masses and drives the continuous upgrading of holiday tourism consumption.

Qunar’s big data shows that with the end of the college entrance examination, there has been the first wave of peaks for booking outbound travel during the summer vacation. Up to now, the number of outbound travel air ticket bookings during the summer vacation (July 1-August 31) has increased by 1.6 times year-on-year, and air ticket prices have dropped by about 20% compared with the same period last year. The top 10 popular international destinations for summer vacation are Malaysia, Japan, Thailand, the United States, South Korea, Singapore, Australia, the United Kingdom, Indonesia and Canada.    

Judging from the departure time, the rush in summer holiday of this year started later than last year. On the Qunar platform, the first summer outbound travel peak was on July 6, about 10 days later than last year’s rush in summer holiday. North America and Europe are still popular destinations for long-distance summer travel. “As for this summer long-distance outbound travel, there are more 10-day and 12-13-day group bookings. The popular routes include 12-day tour in France, Switzerland and Italy, 10-day in-depth tour in Russia, and 10-day in-depth tour in the UK, and 10-day tour in the four Nordic countries, etc. There are also some niche destinations with relatively high air ticket bookings, such as Iceland in Northern Europe, the three Caucasus countries (Georgia, Armenia, Azerbaijan), and Croatia.” The person in charge of Qunar Vacation said. (Translated by Wang Zhong, Fathom Language Limited)