CHONGQING (CQNEWS) -- Festival consumption is an important window to observe the economy. Consumption during Dragon Boat Festival holiday such as travel and tourism is increasing, reflecting the heat and vitality of the economy. The reporter learned from the Chongqing Municipal Commission of Commerce that the Chongqing’s consumer market was stable and orderly during Dragon Boat Festival holiday in 2024. As monitored by big data, the total consumption in Chongqing during the holiday period increased by 3.3% compared with the same period last year.

Chongqing is on the list of "Top Ten Popular Tourist Cities in China"

Many tourists chose Anju Ancient City, Chongqing Zoo, Wulong Three Natural Bridges, or other attractions in Chongqing as their tourist destination during this Dragon Boat Festival holiday.

According to data from Ctrip and Fliggy, during this Dragon Boat Festival holiday, both the per capita booking volume and per capita consumption amount of domestic tourists increased year on year. That indicates a evident trend that consumers are pursuing a richer experience. From the perspective of tourist destinations, Chongqing, Shanghai, Beijing, Hangzhou, Chengdu, Guangzhou, Shenzhen, Nanjing, Wuhan, Xi'an and other places are popular destinations for domestic travel during this Dragon Boat Festival.

Tourists from all over the world made the consumption for accommodations and attractions go viral at the outset.

In terms of accommodation, Bed & Breakfast data from Tujia shows that as of June 10, the number of Bed & Breakfast bookings in popular cities on the Tujia during the Dragon Boat Festival holiday increased by 60%, and prices dropped by nearly 30% year on year. Cities such as Chongqing, Xi'an, Qinhuangdao, and Shanghai have become the top ten most popular cities on the Tujia.

When tourists come to Chongqing, which scenic spots are their favorite? According to Ctrip statistics, as of June 9, the number of inbound travel orders destined for Chongqing during the Dragon Boat Festival holiday increased by 168% year on year. Among them, the top 5 popular attractions during the Dragon Boat Festival are Anju Ancient City, Chongqing Zoo, Wulong Three Natural Bridges, Liangjiang Xiaodu, and Chongqing Happy Valley. The top 5 destinations which users from Chongqing love to go to: Chengdu, Guiyang, Beijing, Xi'an, and Shanghai.

The total consumption of the five major business districts in the central city increased by 5.4% year on year

"During the Dragon Boat Festival holiday, with the theme of ‘Love Chongqing · Pleasant Consumption’, we carried out a wide variety of events in an orderly manner based on the traditional customs and seasonal characteristics of the Dragon Boat Festival holiday to promote the continuous expansion of consumption." The relevant person in charge of the Chongqing Municipal Commission of Commerce said that through a series of consumption events, the consumption potential would continue to be stimulated.

During the Dragon Boat Festival holiday, major business districts and shopping malls in Chongqing also seized hot spots of consumption, boosting their popularity.

According to statistics, during the Dragon Boat Festival holiday, the total consumption in the five major business districts, Jiefangbei, Guanyinqiao, Yangjiaping, Nanping, and Sanxia Square, increased by 5.4% year on year.

"China-chic style" tourism continues to be popular

During the Dragon Boat Festival holiday, the Scenic Area Fuling Mexin Wine Town provided tourists with a tour above water, and held dragon boat races and dragon dances in water in an innovative manner, bringing tourists a new experience in tour. In the water park, the participating teams carried "dragon boats" and ran wantonly on the water waves. , and the audiences in the water kept cheering, making the atmosphere of the "Dragon Boat Festival" more joyful.

According to the relevant person in charge of such scenic area, during this Dragon Boat Festival, "China-chic style" activities such as dragon boat races and dragon dance performances in water are a combination of traditional culture and modern elements, bringing tourists a new experience. And they are favored by everyone. As of 6:00 pm on June 10, Mexin Wine Town had received a total of 197,000 tourists within three days.

This is also a microcosm of the integrated Chongqing's business formats and the prosperous cultural tourism and catering during this Dragon Boat Festival holiday. During the Dragon Boat Festival holiday, the demand for short-distance tours, nearby tours, and folk experience tours was high. Many places in Chongqing launched a variety of leisure folk activities according to local conditions. Culture, national style, and "China-chic style” tourism have become new hot spots driving the growth of the tourism market.

During the Dragon Boat Festival holiday, the turnover of agritainment increased by 27.3%, 24.5%, and 23.7% year on year in Wanzhou, Qianjiang, and Yunyang; throughout Chongqing, consumption increased by 3.4% year on year in the catering industry, and by 5.7% year on year in the service industry. (Translated by Wang Zhong, Fathom Language Limited)