CHONGQING (CQNEWS) -- Enjoyable music and refreshing beer on Nanbin Road have added flavor to the summer memories of many Chongqing people. The 14th Chongqing International Music & Beer Festival for 2024 will be staged at Haitang Yanyu Park on Nanbin Road from July 26 to August 25, according to the press conference of the event on July 3.

The Chongqing International Music & Beer Festival has been held 13 times and become one of the most well-liked night-time cultural and tourism festivals in Chongqing.

This year's festival boasts the longest duration and largest scale in history, coupled with the launch of the Spring-Summer Cultural and Tourism Consumption Season in Nan’an District. The organizer of the festival will cooperate with major business districts, commercial complexes, and catering, retail, and other enterprises to stage the Chongqing International Music & Beer Festival in one main venue (Nan’an District) and multiple sub-venues, enlarging the influence of the event across the central urban area.

Based on the offline application scenarios of the festival, the organizer will launch ‘All-in-one Card for Chongqing Residents’, Meicheng Travel, and Blue Shore Flower on its online platform to provide consumers with millions of coupons and discounts.

To enhance the interactivity of the event, the festival will offer a consumer-friendly paid area and a free area for consumers. In addition to regular shows, it features a wide range of interactive theme activities, such as the weekly light show ‘View Chongqing in Nan’an’, activities for Chongqing youth, and cultural exhibitions, to meet the diverse needs of consumers.

To further unleash the potential of domestic and international tourism consumption in Chongqing, this year’s festival will integrate the cultural and tourism activities and products of Chongqing with the cultural and tourism resources, cultural and creative products, Qingdao beer, and delicacies of Beiqu District, Qingdao City, based on the distinctive cultural and tourism resources of Nanbin Road, so as to promote the integrated cultural and tourism development of northern and southern regions of China, and comprehensively improve the scale and quality of tourism consumption in Chongqing. (Translated by Yuki, Fathom Language Limited)