CHONGQING (CQNEWS) -- Night economy is a beautiful “business card” of Chongqing characteristic consumption, and plays an important role in cultivating and building Chongqing into an international consumption center city.

On July 17, Chongqing Municipal Commission of Commerce held the news conference of Chongqing Nightlife Festival 2024. According to Peng Heliang, Deputy Director of Chongqing Municipal Commission of Commerce, Chongqing Nightlife Festival 2024 was to be held at Guanyinqiao Pedestrian Street in Jiangbei District at 20:00 on July 22.

Novel

Deepen the integration of nightlife and consumer goods “trade-in service”

Themed on “Love in Chongqing · Night Life”, the series activities will be organized in line with “2+1+5+1+N”.

“2” means two city-wide publicity campaigns; “1” means one integrated commencement activity; “5” means “five kinds of night life consumption activities for attraction activities organized; “1” means one brand interaction meeting; “N” means to mobilize counties and districts to organize and carry out a number of night consumption promotion activities), and form a strong atmosphere of “weekly activities and activity-based highlights for promoting consumption”.

It is understood that “integration” is one of the key words for this activity. For instance, the nightlife experience is closely integrated with the current consumer goods “trade-in service” for deeply integrating the trade-in of automobiles, home appliances and home furnishing with nighttime consumption and nightlife experience, implanting and attracting each other to jointly stimulate consumption vitality and create a better life experience.

“This activity also focuses on scene integration, grafting and implanting cultural appreciation, tournament competition, recreation and leisure and other special activities with key business districts and commercial carriers, strengthening the integration and attraction, promoting personnel ‘flow’ into consumption ‘volume’, and creating a new mode of consumption and a new pattern of industry with the characteristics of ‘Chongqing Nightlife’.” Peng Heliang said.

In addition, a platform will be built for attracting investment in service industry, focusing on “investment attraction”, guiding and promoting well-known investment institutions, research institutions, think tanks, operating agencies and enterprises to deeply communicate with local commercial complexes, characteristic blocks and shopping malls, and jointly develop the consumer market for urban commerce empowerment and improvement.

Interesting

Release several new and hot brand products at the launching ceremony

The reporter learned from the news conference that at the launching ceremony, Chongqing consumer goods trade-in consumption promotion policies would be released, and several new and hot products of SHEN LAN and ZONSEN would be released.

During the period of July 22 to July 28, many consumer brands such as SERES, Chery, Haier Casarte and so on will be stationed in Guanyinqiao Pedestrian Street, presenting a weekly nighttime consumer scene of innovative integration of automobiles, household appliances, home furnishings brands and lifestyles.

In order to multi-dimensionally publicize and show the “nightlife styles” in Chongqing, the business, culture, tourism, sports and health celebrities will be invited to act as “Chongqing Nightlife Promotion Officers”, Chongqing business managers and local bloggers will be invited to act as “Chongqing Nightlife Experiencing Officers” to publicize and recommend the new scenes of Chongqing nightlight consumption.

The thematic customized “Chongqing Nightlife” consumption paper map will release a new guide to nighttime consumption in Chongqing, and release “Chongqing Nightlife” experiencing routes with commercial complexes, characteristic blocks and self-media operators to introduce nighttime characteristic stores along the routes. Through the recommendations and releases, the diversified scenes of “Chongqing Nightlife” will be comprehensively displayed, continuously increasing the topic of “Chongqing Nightlife”, and creating a strong atmosphere for the promotion of Chongqing and its unique consumer brands.

Active

Organize over 200 consumption activities

This activity is held together with 2024 “Love in Chongqing · Midsummer Consumption Season”, during which over 200 consumption activities including 2024 China · Wushan Yangtze River Life Season, 2024 Fuling Nightlife and Mexin Wine Town Chongqing Beer Carnival, 2024 Nanbin Nightlife Festival and others will be opened, creating a strong atmosphere of night consumption in the whole city.

“We plan to provide tens of thousands of cups of beer for free for three consecutive days from July 19 to 21, as well as colorful night markets, food specialties, fireworks show and gift packages and multiple benefits, inviting citizens and tourists to enjoy the three-day and three-night summer carnival,” said the person in charge of Mexin Wine Town, and he hoped that this opportunity can continue to stimulate the vitality of nighttime culture and tourism consumption so that more people can feel the charming nightlife in Chongqing.

In addition, during “Chongqing Nightlife Festival”, 2024 Chongqing Nightlife Music Festival will be held; the themed music series activities will be jointly launched with Chongqing original bands; roadside concerts will be jointly launched with such blocks as Shibati and Xiahaoli; and the domestic and international performances will be jointly provided with Mengtian and others. It is planned to carry out night running season, link with Chongqing running groups and walking groups to recommend a number of night running routes so as to string night consumption places and attract persons for consumption scenes. Meanwhile, it will be in conjunction with recreational enterprises to hold night themed recreational activities so as to constantly enrich the new types of night consumption. (Translated by Vichy, Fathom Language Limited)