CHONGQING (CQNEWS) -- What will happen when “trade-in activity” meets “Chongqing Nightlife”?

On the evening of July 22, the National Trade-in Action of Consumer Goods - Supply and Demand Matchmaking Chongqing Station and Chongqing Nightlife Festival 2024 were held at the Guanyinqiao Pedestrian Street.

This activity will integrate the trade-in of consumer goods with nighttime consumption and brings together brands of automobile, home appliance, home supplies, home decoration, beer, beverages, coffee, baking, etc., as well as traditional Chinese brands of high-quality products, to create a new scene of summer nighttime consumption for consumers that integrates exhibition, appreciation, travel and entertainment.

New prospects for consumption upgrades: 22 leading enterprises joining hands in strength

That evening, 22 nationally renowned leading enterprises from the industries such as automobile, home appliance, home supplies, home decoration, finance, etc., including Chongqing Changan Auto Co., Ltd., Chongqing Department Store Co., Ltd., Brother Decoration, the Chongqing Branch of the Bank of Communications, and Haier Smart Home, worked together to strengthen the supply and demand matchmaking in a practical way by focusing on the trade-in of consumer goods, take multiple measures to benefit the people, and promote the effective release of the market's potential for consumption.

New release of night life: Municipal nighttime economy demonstration areas unveiled

In order to further stimulate nighttime consumption and improve the quality of nighttime consumption content, and create a rich and diverse nightlife, the Chongqing Municipal Nighttime Economy Demonstration Areas 2023 and Chongqing Municipal Commercial Districts (Pedestrian Streets) were awarded the plaques at the opening ceremony.

Among them, Mountain City Alley in Yuzhong District, 9th Street in Jiangbei District, Baguocheng in Jiulongpo District, Ziweilu Commercial Street in Yubei District, and Tianshengcheng Cultural Tourism District in Wanzhou District won the title of Chongqing Municipal Nighttime Economy Demonstration Areas, and Guanyinqiao Pedestrian Street in Jiangbei District, Yangjiaping Pedestrian Street in Yulongpo District, and Longfor Chongqing Times Paradise Walk in Yuzhong District won the title of Chongqing Municipal Commercial Districts (Pedestrian Streets).

This year, the organizing committee worked with some celebrities to give a thumbs-up to "Chongqing Nightlife" and granted certificates to the star introducers for Chongqing Nightlife, the trendy musician Bridge (D.M.G), the recommending officer for Chongqing Nightlife the Brilliant, the radio host Zhang Jian, the founder of Golden Impression Hu Chaorong, the founder of Laoganjia You Can, and the foreign blogger Lisa. They will recommend Chongqing Nightlife with experience officers from different industries on We-Media by using pictures and videos.

At the same time, the Deepal Auto showcased its latest model S07 by combining lighting effects, and Zongshen introduced its best-selling model, the light off-road electric bike Senlan EX1, through riding shows.

New experiences of business format integration: Over 200 special consumption activities held in turns

From July 22 to July 28, the Guanyinqiao Pedestrian Street becomes a consumption scene that combines trade-in of consumer goods and nighttime consumption. On the circular square, there are seven themed interactive zones built, including the Chongqing Pure Draft Beer Pavilion, the Decathlon Sports Field, the Nightlife Shopping Station, the Changan Qiyuan Smart Travel Pavilion, the Kuka Playing Pavilion, the Deepal Smart Charging Station, and the Aito Auto Pavilion.

During the opening activities, the streets and shopping centers around Guanyinqiao Commercial District hold "City Walk in Guanyinqiao" interactive experience activities, where visitors will get coffee drinks only by checking in at the site, and get surprise benefits by checking in at 5 trendy nighttime check-in points including Guanyinqiao Pedestrian Street, Yuandongcheng, Starlight 68 Square Xingguifang, Beichuang and 9th Street.

Moreover, as the activities officially kicks off, the 2024 "Love in Chongqing" Summer Consumption Season has also arrived as scheduled. All districts and counties in Chongqing, as well as relevant areas in Sichuan Province, will hold over 200 special consumption promotion activities, featuring innovative scenarios, products, and recreational forms, as well as upgraded services for food, amusement and shopping, allowing citizens and tourists from other places in China to fully enjoy the summer consumption feast in Chongqing. (Translated by Jane, Fathom Language Limited)