CHONGQING (CQNEWS) -- On the evening of July 26, the 14th Chongqing Music and Beer Festival started at Haitang Yanyu Park on Nanbin Road, offering people a chance to savor a cool summer with exciting beer.

With the theme of experiencing Chongqing in Nan'an District, the Chongqing Music and Beer Festival 2024 aims to enhance the offerings of the Window for International Exchanges of Chongqing Culture & Tourism in terms of night scenes, night shows, night tours, and night entertainment, and establish a benchmark for the beer festival brand in the central and western regions while creating a new IP for the cultural and tourism industry in western China. The event will continue until August 25.

The Chongqing Music and Beer Festival 2024 has attracted nearly more than 170 brand participants, including well-known brands in China like Snow Beer, Kai Tea, Artic Ocean, and Mengniu Diary, in addition to a large number of local craft beer brands in Chongqing. The products of nearly 100 special food and cultural and creative brands, such as Aunt Qingyun's Peanuts, Tianfu Kele, and Chen Jinping’s Mahua, were also presented on-site.

The organizer of the event revealed that centering on the core experience of a cool summer with exciting beer at its center, the 14th Chongqing Music and Beer Festival for 2024 will stage a wide range of themed activities, including drone light shows, Olympic-themed activities, an international carnival of delicacies and wines, artistic landscape photography exhibitions, and stylish and magic motorcycle shows. With various interactive forms and immersive experiences, the festival will enrich its elements and content to meet the diverse needs of different consumers and attract more tourists and locals to enjoy the event.

Moreover, you will find a great variety of performances during the Chongqing Music and Beer Festival for 2024, which feature local original music creators, composers, and campus music talents and encompass a variety of music styles such as pop, rock, rap, and folk music to cater to the musical needs of diverse audiences. (Translated by Yuki, Fathom Language Limited)