CHONGQING (CQNEWS) -- Over the past few days, Chongqing has experienced high temperatures, and accordingly the “ice economy” is getting popular. Over the past few days, the reporter visited the consumer market and found that new products and new models were emerging; edible ice cups and home ice makers became the new consumables; and snow playing in summer and water sports were also highly sought after by consumers.

Eating

Edible ice cups were popular

Affordable ice creams are popular

“In this summer, I buy ice cups more often than ice creams, because they are good for reliving summer heat when blended in drinks or eaten directly.” On August 8, in Rosen close to MIXC, Jiulongpo, the reporter saw the citizen Ms. Wang buying three ice cups in a breath.

The so-called ice cups, i.e. disposable sealed plastic cups with lids, are filled with edible ice cubes or balls, which can be used after its seal is removed. “Our pure water ice cup sales are the best, and the buyers are mostly young people”. Rosen clerk told the reporter that an ice cup was sold at 3 yuan or so; and since summer, ice cup sales were rising, and known as the “best sellers”.

According to 2024 Summer Instant Retail Ice and Alcohol Consumption Insight Report released by Eleme in conjunction with Nielsen IQ, the volume of iced cups for takeout around the Great Summer has increased by 350% on a year-on-year basis compared with last year, and the volume of ice cups paired with beer and other alcoholic beverages has increased by about 300% on a year-on-year basis.

In addition to the popular ice cups, traditional ice cream is also highly favored by consumers.

The reporter visited a number of supermarkets and ice-cream retail and wholesale stores. In wholesale ice cream store in Yudong Wanda Plaza, Banan District, a clerk said that in the past half a month, the store sold nearly 1,000 ice creams in a day.

“Now, the ice-cream with a unit price of 3 to 5 yuan is the best seller.” The person in charge of a convenient supermarket in Nan’an District introduced that in this year, many kinds of ice creams were provided at an affordable price. According to a person in charge of Chongqing Freshippo, in this year, consumers were more interested in quality and price, and affordable goods were more popular. According to 2024 China Beverage Cold Drink Industry Trend Report, the pricing of the cold drink market has gradually returned to rationality in this year, and the unit price range of 3-5 yuan has dominated the market.

Using

Home ice makers

Become the new consumables in this summer

On the morning of August 9, the reporter came to Chongqing JD MALL in Jiulongpo District, and saw that air conditioners, fans, refrigerators, freezers and other home appliances were placed in the most conspicuous positions, attracting a steady stream of customers.

“In the summer in Chongqing, more customers buy air conditioners. In particular, since the implementation of the trade-in subsidy, customers who purchased and replaced new machines in July doubled compared with the same period last year.” A staff member of Chongqing JD Mall Air Conditioner Counter told the reporter. “I installed more than 80 air conditioners in July. Now the orders have been lined up for three days later,” said Mr. Zhang, who has been engaged in air conditioner installation in Chongqing for 8 years.

In addition to air conditioners, refrigerators and other traditional home appliances, ice makers which can meet the demand for homemade cold drinks and enhance the sense of well-being of life are also quietly popular in this year. The unit price of an ice maker ranges from 200 yuan to 600 yuan, and it can produce ice in 6 to 10 minutes, while the refrigerator will take about 1 hour to do so.

“In summer, kids love a drink with ice. However, the ice tray placed in the frozen section with frozen food may be tainted.” Wang Shanshan, a citizen, said that although the ice maker is not cheap, it is also very good to achieve “freedom in ice using”.

During the visit, the reporter also found that in this year, “high temperature economy” boosted the ice maker, and the new products such as smart refrigerators with ice bars and kitchen special air conditioners were also favored by more and more consumers.

Playing

“Snow playing in summer” is also popular

Water sports continue thriving

In this summer, indoor ski resorts have become the new trend for touring.

“It is hot in summer. This kind of ice and snow indoor sports are more popular than outdoor sports.” On the afternoon of August 9, in an indoor ski resort in Shapingba District, Chongqing Municipality, Ms. Wang, a citizen, was taking her child to experience skiing. A ski resort coach told the reporter: “In this summer, there are more consumers than previous years, and the consumers who experience the junior track has to queue up.”

According to Meituan statistics, in the first two weeks of July, searches for “indoor ski resorts” increased by 161% on a year-on-year basis, and ski-related orders increased by nearly 25% on a month-on-month basis. On Dianping, the number of guides on topics related to “indoor skiing” has nearly doubled on a year-on-year basis.

Water sports, water tourism and other traditional “summer cold economy” are also popular. Mexin Wine Town Water Park, from June 1 to August 8, received a total of more than 120,000 visitors; Chongqing Playa Maya Water Park, and Caribbean Water World are crowded on weekends. “In this year, we have also planned a series of fancy summer activities, such as water-sprinkling, water lying competition, water sports and water tug-of-war,” said the relevant person in charge of Mexin Wine Town. (Translated by Vichy, Fathom Language Limited)